More people every day don't search Google: they ask ChatGPT, Perplexity or Gemini directly what to buy, where to eat, or who to hire. And AI answers with one or two brands. This guide is the practical part of AEO and GEO: AI search: how to make that brand be you.
You don't control the model, but you control the signals
You can't edit ChatGPT, but you do control what it learns about you: your content, your structured data, your authority and your web presence. Optimizing for AI means optimizing those signals.
The 6 tactics to get AI to mention you
1. Write quotable content
Self-contained, clear, data-backed sentences. "A website that loads in under 2 seconds can convert up to 30% more" is quotable; "this improves things quite a bit" is not. AI extracts sentences that stand on their own.
2. Answer real questions
Structure your content around the questions your customer would ask ChatGPT, and answer them in the first sentences. (That's why this article has an FAQ block at the end.)
3. Use structured data (Schema)
FAQPage, Article, LocalBusiness, HowTo tell the machine what everything is. It's one of the most underrated and most effective tactics.
4. Build real authority (E-E-A-T)
Sign your content, show experience and cases, earn mentions from other sites. AI trusts sources with reputation.
5. Consistent presence across the web
Models learn from many sources: your site, Google Business Profile, directories, reviews, social. The more coherent your brand across all of them, the more AI "knows" you. This ties into how to position your brand online.
6. Speed and crawlability
If bots can't crawl your site quickly, they won't include you. A clean, fast site is a prerequisite: a website that sells 24/7.
How to measure if it works
- Ask ChatGPT/Perplexity/Gemini about your category and area, and see if you appear.
- Check Search Console impressions for pages in AI Overviews.
- Watch referral traffic from AI domains in your analytics.
The advantage of moving now
Almost no one is optimizing for AI yet. Whoever does it first owns that space while the competition doesn't even notice. It's the same opportunity SEO offered 15 years ago.
Let's get AI to recommend your business
At Crisodevelop we build websites optimized for SEO, AEO and GEO from day one. If you want to be the brand ChatGPT names, let's talk.
👉 Book your free strategy call
Have you asked ChatGPT about your own business? Try it and share this guide.
